Recruiters have a unique challenge. On one hand, they're responsible for sourcing top-tier talent to fill company roles. On the other hand, they also have the job of making sure their candidates get hired. This second part requires marketing, something not every recruiter is trained in. However, in the era of big data and automation, having a savvy approach to marketing your candidates is essential for success. Here are five actionable tips to up your game.
1. Know Your Audience: The Hiring Managers
Let's be clear: hiring managers aren't just looking for a warm body to fill a seat. They're looking for someone who can drive projects, fit into the company culture, and be a long-term asset. Therefore, tailor your pitch to highlight how your candidate meets the hiring manager's specific needs. No fluff. No jargon. Just a targeted message that gets to the point.
2. Leverage Social Proof
Don't just list skills and experience. Use quantifiable achievements and endorsements to showcase your candidate. Maybe they increased revenue by 35% at their last job, or maybe they come highly recommended by industry leaders. Use this social proof to build a compelling narrative.
3. Use Multiple Channels
Relying solely on email is a dated approach. Use a multi-channel strategy, including social media platforms, personalized videos, or even a dedicated landing page showcasing the candidate's portfolio. This creates multiple touchpoints, increasing the likelihood of capturing the hiring manager’s attention.
4. Time It Right
The timing of your pitch could make all the difference. Aim to reach out when hiring managers are most receptive—usually Tuesday mornings. Avoid blasting messages on weekends or holidays when they're likely to be overlooked.
5. A/B Test Your Messaging
This is where data comes into play. If you’re contacting multiple hiring managers for different positions, use A/B testing to figure out what kind of messaging resonates most. Then, refine your approach based on the metrics. Are emails with video introductions getting more responses? Or is it the ones that dive straight into the numbers? Use this data to improve your success rate.
A Solution: CandidatePitch
So, you’ve got all these tips in mind, but what if you could make the whole process even more efficient? Here's where CandidatePitch comes into the picture. It’s an AI-powered tool designed to create instant written candidate summaries tailored to market your candidates effectively to hiring managers.
No more spending hours crafting the perfect pitch. CandidatePitch automates the process, allowing you to focus on what you do best—finding the best fit for every role. It considers all the essential elements: skill set, achievements, and how they align with the role at hand. The result is a succinct, impactful summary that does your candidate justice, making your job that much easier.
Marketing candidates is not just about sending out resumes; it’s about positioning your candidates in the best light possible, in the most effective way possible. With these tips and the added advantage of CandidatePitch, you're well on your way to becoming a recruiting powerhouse.